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Tuesday, July 3, 2018
Google Delay on Ads Standard For EU Privacy Law Creates Compliance Mess
Hundreds of ad tech firms launched software together a month before GDPR kicked in on May 25 to verify consent before displaying ads. Google announced on May 22 that it would not join the industry program until August.
Hundreds of ad tech firms launched software together a month before GDPR kicked in on May 25 to verify consent before displaying ads. Google announced on May 22 that it would not join the industry program until August.
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